![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEis6bWc9OxGxKoa64Bi1DykMD8m1TgM7Fq0A1J5whIYSE3-rPVS1_EteD8huHWFyeUVo6T3VHhPG6WKMquP8UzD9bKQ2hHkaDSEBzL4FaQwZhlMlgCAygkFLE4lAeYwLpMvyWx0kGzSTJKY/s200/pixel.jpg)
I'd wish this laudable move could be made by the public relations (PR) departments of development agencies, which continue to present us with sometimes billboard-sized portraits of nameless strangers "who need your help" or who are doing incredibly well because of the agency that wants your donation. I remember from an earlier job that PR colleagues would take photographs I brought from "the field", and then they'd invent names for some people displayed in the pictures so as to increase "human interest" in fundraising letters. I had asked people whether it was OK to take photographs for our web-site, but I had not asked them whether they wanted to appear under a fake name... How can an organisation possibly aspire to "do good" in the world if it uses people as a commodity, a simple advertisement prop? It is immoral at all times; in conflict situations, it can even be lethal.
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